Client For :
Coach Brandon Clark
Service :
E-Com Store
Overview
Athletic Training Mentorship (ATM) was established with the mission of conditioning athletes, both physically and mentally, while helping them achieve their sports and life goals. The brand focuses on helping youth, college, and professional athletes understand the balance between their performance on the field and their personal life. With a motto of "Hard Work Pays Off & You Get Out What You Put In," ATM provides sports merchandise as a symbol of dedication and perseverance, reflecting the consistent efforts athletes and mentors put into their journey.
Challenges
ATM aimed to build a brand that would not only reflect Coach B’s decade-long experience in training and mentoring athletes but also create an engaging platform that would resonate with its core audience: athletes striving for both sports and life success. The client needed a website that could seamlessly showcase the apparel, tell the brand's story, and highlight the value of mentorship in achieving athletic success.
Process & Timeline:
The website was built in 9 days using Framer, during which the primary challenge was ensuring that the athletic merchandise aligned with the brand's core messaging of perseverance, mentorship, and dedication. The website design prioritized clean navigation, easy access to products, and content that conveyed Coach B’s personal experience and passion for athletic mentorship.
Results/Conclusion :
ATM's website successfully highlights the brand's mission while offering merchandise that appeals to athletes and mentors alike. The platform has become a resource for athletes seeking guidance, not just for improving performance, but for holistic development. The clear connection between athletic success and life values, emphasized through the brand's apparel, has resonated well with the target audience.
